Previously, com.au and net.au top level domains(TLDs) Australia’s dedicated commercial namespaces, which support millions of Australian businesses, both big and small. You can get your com.au or net.au domain name by providing proof of Australian presence and information about your business.
Now they can also use .au as their TLD.
In today’s digital landscape, a reliable online presence is crucial. Research indicates that Australian consumers predominantly regard .au domain names as trustworthy and are more inclined to trust an Australian business with a .au website.
Owning both, “.com.au” and “.au” domains can help protect your brand and prevent scammers from exploiting your business name in several ways:
Brand Protection
By owning both domains, you ensure that no one else can register them and potentially misuse them to create fake websites or phishing scams that could harm your reputation.
Customer Trust:
Customers are more likely to trust a website with a familiar domain extension like .com.au. Having both domains can reinforce your brand's legitimacy and make it harder for scammers to impersonate your business.
SEO Benefits:
Owning both domains can improve your search engine optimization (SEO) by capturing more traffic from users searching for your business name with different domain extensions.
Market Reach:
While .com.au is more recognized in Australia, .au is a newer, shorter domain that can also help you reach a broader audience and reinforce your Australian presence.
In conclusion, securing both .com.au and .au domains for your business is a strategic move that goes beyond simple web addresses. It’s an investment in your brand’s reputation, trustworthiness, and visibility in the competitive online marketplace. By safeguarding your digital identity, you not only protect your business from potential threats but also position yourself as a credible and professional entity in the eyes of your customers. Don’t leave your brand’s online presence to chance—take control and ensure your business is equipped to thrive in the digital age.
